We commissioned local filmmaker, Lawrence Le Lam, to produce a promotional YouTube video showing three commuters interacting with the application after each experiencing a near miss.
In addition, our community outreach approach to publicity proved highly successful in promoting Missed Collisions and was one of the most rewarding highlights of doing the project. The opportunity to pitch to supportive users at HUB Cycling Coalition, and to talk with civically-minded citizens at various street Festivals and libraries demonstrated that there was a strong desire to have a platform like Missed Collisions out there for commuters.
From 2016 to 2017, the website received over 150 anonymous submissions from users across the Lower Mainland, with the majority of reports originating from Vancouver. Despite the low usage during our first year, we found the community response to be overwhelmingly positive.
Because it takes time to commit to reporting incidents, Missed Collisions attracted users who were already actively engaged in their communities and were more likely to contribute to civic technology projects like ours.
This is a project we hope to continue to refine based on the strong levels of interest we have received. We hope Missed Collisions continues to see more reports and that in time we will have enough quantitative and qualitative data to begin to have conversations with different municipalities.